1. Commissioned Salespeople.  Most salespeople at the big mattress stores and department stores work on commission.  The more expensive a mattress they sell, the more they earn.  At Custom Comfort, our customer service staff is well compensated but do not receive a commission.  In fact, many of our current staff began their careers with us working in our factory or as delivery drivers, where they learn about mattresses from the inside out.

2. "No-Flip" is a Big Flop.  There's been a lot of hype about the "no-flip" or one-sided mattress.  We believe it should be called the "can't flip" mattress.   The big mattress companies like this concept because they can manufacture this model for less and sell it for the same price or more than a traditional two-sided mattress.  The simple truth is: two sides are better than one.  Every Custom Comfort mattress is made with two identical sides ‹one just as good as the other, which means it will wear more evenly and last much longer than a one-sided mattress.  And, it doesn't have to be flipped, but at least you have the choice!

3. Trade-Ins.  We believe it's misleading to tell the public that their old mattress is valuable as a "trade-in" and will earn a discount off the price of a new mattress.  This is just a deceiving way to say they will remove your old mattress when they deliver the new one ‹a practice which is provided at no charge by most mattress stores.  Additionally, U.S. law forbids used mattresses from being resold or reconditioned for resale by retail stores.  Bottom line: your old mattress has absolutely no trade-in value.

4. Discounts Aren't Always Good Deals.  At many stores, the "discounted" or "sale" price of a mattress is actually the everyday price.  Sales and advertised discounts are often times just a way to get you into the store and make you feel that you're getting a good deal.  At Custom Comfort, there are no misleading markups and markdowns.  Our mattresses feature the same low, factory-direct price every day of the week.

5. Misleading Claims.  The claim to beat another store's advertised price is an empty promise.  Why?  Because manufacturers give the same mattress model several different names.  At one store it's known by one name and at the next store by something else. This is done intentionally, making it nearly impossible for customers to comparison shop. Quite a trick!

6. Where's the Cotton?  Most manufacturers have substituted the comfort and durability of genuine cotton padding to save costs by using polyfoam, which is much less expensive and breaks down much faster.  A mattress using polyfoam is okay as long as it doesn't come with a four-figure price tag and a misleading 20 year warrantee.  Ask to see what's on the inside of your mattress before you buy.

7. Buttons Hold More than Shirts Together.  Button tufting has become a lost art.  Like the stitching on a quilt, button tufting is what keeps the materials from shifting around in a quality mattress.  Yet, most mattress manufacturers don't even own a button tufting machine these days.  If you're investing $1000 or more in a mattress that you expect to keep for at least ten years, we believe it should be button-tufted.

8. Very Few Things are Free.  Free financing.  Free delivery.  Free frame.  Free pillows.  Free sheets.  "Free" is a magic word in advertising.  That's why you see it used so often.  The truth is, all of these "free" items are built into the price you are paying.

9. High Price May Not Equal High Value.  It's a familiar phrase.  You don't always get what you pay for.  In the world of mattress shopping, it can be very true.  We've heard of people paying $8,000, even $10,000 and more for a luxury mattress.  Frankly, unless it's gold-trimmed or stuffed with hundred dollar bills, we can't figure out what could constitute such a high price.  In the same way that "sale" prices are used to make people feel they're getting a good value, extraordinarily high prices are employed to connote luxury and comfort.

10. Back to Basics.  No single type of mattress is best for your back.  Mattress names such as "Back Care" or use of words such as "pedic" and "ortho" can mislead you to believe a particular mattress has some special orthopedic qualities.  The best way to find out if a mattress is well suited for your back is to try several models in the showroom and see which works best for you.  Keep in mind that firmer isn't necessarily better.  When you think you've found the best mattress for you, relax and spend 10-15 minutes on that bed. If you're still comfortable after that amount of time, you've probably found the right mattress.